Area Sales Manager – Equipment

Reporting To:

Companion Animal Sales Director


Office / Field Based

Role Summary:

This role involves working with the Companion Animal Sales and CPD Teams in maintaining and generating sales of our extensive range of furniture and equipment products against specified veterinary target customers. This role will support and further develop our expanding range of products, introduce new products to the marketplace, and deliver support activities to an expanding client list.


Key Functions & Activities

  • Develop and achieve agreed sales targets within a supportive team environment
  • Working with the Companion Animal Sales Team in following up leads and customer enquiries regarding our extensive veterinary equipment range.
  • Contact existing client list of veterinary practices and other relevant customers at an agreed frequency throughout the year.
  • Work and engage closely with key veterinary groups, supporting and developing the overall business in key product areas.
  • Promote and market existing range of veterinary equipment, furniture and instruments to all accounts
  • Build annual business plan to assist in achievement of agreed targets and review and amend as necessary throughout the year
  • Introduction and distribution of new products and services.
  • Explore opportunities to grow existing business
  • Offer support to customers purchasing equipment.
  • Identify and resolve client concerns, resolve queries and provide sound advice on product queries
  • Develop ways of offering increased value and service to all clients to further build the company reputation and brand.
  • Maintain an excellent knowledge of the DVS equipment/ furniture range
  • Attend customer trade shows or CPD events on site to offer support on veterinary equipment. This may involve the odd weekend work.
  • May have to visit customers to discuss equipment, demo equipment, etc
  • Gather and share market information and intelligence to assist in development of overall company strategy and plan.
  • Update company systems on equipment range i.e online portal (Herbst), as required
  • Work with procurement, finance, marketing and other departments as required to ensure smooth operation of all aspects of the business to help drive overall company growth and success
  • Due to the changing nature of the business requirements, the role may change from time to time. Should this occur, your Supervisor will go through those changes at that time
  • Any other reasonable request from your manager


Person Specification:

  1. Knowledge of veterinary industry beneficial and along with experience using equipment in veterinary practice.
  2. Degree in life sciences including agricultural science, veterinary science or animal science will be preferable.
  3. Good communication and interpersonal skills and a proven ability to establish, develop and maintain long-term customer relationships.
  4. Flexible and adaptable approach to work
  5. Good computing skills, including experience of using Microsoft Excel and databases
  6. Good organisation skills, strong self-motivation, initiative and self-starter, with great work ethic
  7. A professional appearance, providing a positive company image to the public
  8. Good decision-making skills
  9. Strong team player
  10. Current clean drivers’ licence


Competencies Required for this Role:

 The post holder will demonstrate competence in the following areas:

Managing Relationships

  1. Is committed to building and maintaining effective relationships with internal and external stakeholders
  2. Understands client needs and delivers timely response to ensure their needs are met

Anticipating & Adapting to Change

  1. Has a positive attitude to change and willingly identifies and embraces new plans for the business

Imagination, Innovation & Creativity

  1. Embraces innovation and creativity within the Company
  2. Displays fresh and forward-thinking approach

Communications Skills

  1. Demonstrates ability to communicate verbal information clearly and concisely and actively participates in relevant meetings

Learning and Development

  1. Is open to giving and receiving constructive feedback from colleagues and others as appropriate
  2. Demonstrates a commitment to develop oneself in line with business needs



  1. Salary commensurate with experience and attitude
  2. Laptop provided
  3. Expenses covered
  4. 20 days annual leave and Birthday off
  5. Continuous professional development
  6. 12 monthly reviews with performance related rewards
  7. Hybrid role
  8. Networking opportunities
  9. Social occasions
  10. Monthly staff rewards


Please forward your CV to hr@dugganvet.ie, with “Area Sales Manager” in the subject line.

Shortlisting may apply.